Online reviews are important for eCommerce stores because they provide potential customers with insights into the product quality, customer service and overall experience they can expect from a business. This information can be crucial in helping customers make informed purchasing decisions and can ultimately impact a store's sales and reputation.

Conversion Rate Optimization (CRO) is the process of improving the percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter.