eCommerce Paul Reeves eCommerce Paul Reeves

How to Launch and Optimise a High-Converting eCommerce Marketing Campaign

Let’s be real—running an eCommerce marketing campaign isn’t just about throwing up some ads and hoping people buy. It takes strategy, smart targeting, and the right mix of marketing channels to actually drive sales. You need a data-driven strategy, smart targeting, and the right channels to reach potential customers. It requires a well-structured plan, a deep understanding of your audience, and a strategic mix of marketing tactics.

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Website Paul Reeves Website Paul Reeves

Why is Clear Contact Information Important for a website?

It’s safe to say that if your contact information is hard to find on your website, people are going to give up and move on. Clear contact information is essential for building customer trust and making sure your website doesn't feel like a black hole. Through providing multiple easy ways for people to reach you, you create transparency, improve user experience, and make sure visitors stick around.

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Shopify Paul Reeves Shopify Paul Reeves

How to Create Effective Product Collections

When it comes to selling online well-organised product collections are more than a way to display your items, they’re essential for creating a smooth shopping experience. When done right, these collections improve navigation, boost sales, and keep customers coming back for more.

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