Customer to the Core

When it comes to marketing within any organisation it’s traditionally been seen as a bit of a luxury. When things go wrong it’s often the first budget to be cut or department to be culled. It’s a nice to have but some believe it doesn’t always contribute to the bottom line. Other areas like operations and traditionally sales are seen as more fundamental contributors to a business. In recent years however the trend is changing. Marketing has established itself as a core function in a business. An essential department which becomes more important in tougher times and permeates a whole business.