It’s a pretty regular thing now that we get challenged on the importance of a Blog page on a website. There’s so much interest and hype around video as the key medium for delivering your message, ideas, service that Blogs are being seen as irrelevant. This is very much not the case. A blog is a hugely important piece of any digital strategy.

When it comes to marketing within any organisation it’s traditionally been seen as a bit of a luxury. When things go wrong it’s often the first budget to be cut or department to be culled. It’s a nice to have but some believe it doesn’t always contribute to the bottom line. Other areas like operations and traditionally sales are seen as more fundamental contributors to a business. In recent years however the trend is changing. Marketing has established itself as a core function in a business. An essential department which becomes more important in tougher times and permeates a whole business.