When it comes to working in a digital space sometimes we need a little help to get started in the right direction. To help, the LEO Trading Online Voucher (TOV) Scheme has got your back! The process is as smooth as your morning coffee ritual, minus the caffeine jitters, and takes no more than a few hours.

It’s a pretty regular thing now that we get challenged on the importance of a Blog page on a website. There’s so much interest and hype around video as the key medium for delivering your message, ideas, service that Blogs are being seen as irrelevant. This is very much not the case. A blog is a hugely important piece of any digital strategy.

When it comes to marketing within any organisation it’s traditionally been seen as a bit of a luxury. When things go wrong it’s often the first budget to be cut or department to be culled. It’s a nice to have but some believe it doesn’t always contribute to the bottom line. Other areas like operations and traditionally sales are seen as more fundamental contributors to a business. In recent years however the trend is changing. Marketing has established itself as a core function in a business. An essential department which becomes more important in tougher times and permeates a whole business.

One of the biggest challenges in planning digital marketing strategies with our clients is to understand exactly what a digital marketing strategy is and does. After our first week up and running as Usual we have several great inquiries into what we do, but one has stood out above the others. It highlights how expectations and reality can be very different. We had a request to create a ‘viral’ digital media strategy!

The Rugby World Cup 2019 has just come to it’s end with South Africa Rugby coming through as worthy winners in the final. Looking back at the highlight reel there has been some fantastic displays of athleticism, incredible tries, big surprises (the Japanese team stands out) and some interesting calls. If we had to pick one of the standout performances of the last couple of months of rugby heaven we’re looking off the pitches and into the RWC headquarters.