Starting out your keyword research is an exploratory journey where the aim is not just to predict what you believe your audience is searching for, but to precisely identify the terms they are actively entering into search engines.

Welcome to the fascinating world of SEO! If you've ever wondered why certain websites pop up first on Google and Bing while others are buried on the 10th page, you're about to find out. We’ll take a look into the basics of SEO and do our best not to fall into the trap of jargon or clichés.

Put down that thesaurus, forget about "SEO" being an acronym for "Search Engine Optimization", and get ready for a wild ride through the universe of keywords.

First things first, let's talk about why SEO matters in the first place. The world is moving online at a rapid pace and that means that more and more people are using search engines to find the products and services they need.