One of the biggest challenges in planning digital marketing strategies with our clients is to understand exactly what a digital marketing strategy is and does. After our first week up and running as Usual we have several great inquiries into what we do, but one has stood out above the others. It highlights how expectations and reality can be very different. We had a request to create a ‘viral’ digital media strategy!

If you work in retail you more than likely have heard of Ron Johnson. He is the man who lead the development and launch of the most successful retail stores we know of… That’s right! The Apple stores. Apple is credited with being the most profitable stores in the world with turnover per square foot of $5,600 (that’s square-foot, not square metre… even more impressive) and an average footfall of over 20,000 people per week.