Email Marketing, why is it important?
Ladies and Gentlemen, we have a secret to share with you - a cornerstone key to e-commerce success lies in something as old-fashioned as a simple email. That's right, we’re talking about email marketing. Now, we know what you're thinking - "Emails are so '90s, why bother?" But let us tell you, email marketing is far from being outdated. In fact, it's one of the most cost-effective and powerful tools you can use to drive sales and grow your online business.
Growing your email marketing list.
But wait a minute! First, you might have to grow your list… After all, what's the point of sending emails if nobody's there to receive them, right? Here are a few tips to help you build your email list like a pro:
Make it easy to sign up: Place sign-up forms in strategic locations on your website, like the header or footer, and make sure they're clearly visible. And don't make people jump through hoops to sign up - keep the process as simple as possible.
Offer incentives: People love free stuff. Offer a discount, a free gift, or a VIP membership for their email address. Trust us, it works.
Leverage your social media: Share your sign-up forms on your social media channels and encourage your followers to sign up.
Utilize your offline presence: If you have a physical store, include a sign-up form at the checkout. And don't forget about your business cards, flyers, and posters - include a call-to-action to sign up for your email list.
Make it a two-way street: Offer valuable content in your emails, like exclusive offers, tips, and news, to keep your subscribers engaged and coming back for more.
Tick-tock… Ok that’s done… You’ve grown your email marketing list and now it’s time to go out and conquer the world (not literally). Think about it, you already have a list of people who are interested in your products and services, and all you need to do is send them a well-crafted email to remind them of why they love your store. And the best part? You can measure and track the success of your campaigns, so you always know what's working and what's not.
But what has email ever done for me?
Email allows businesses to reach a large audience quickly and effectively.
Cost-effective: Compared to other marketing channels, email marketing is relatively inexpensive.
Measurable: Email marketing provides detailed data on the performance of campaigns, allowing marketers to track the success of their efforts and make informed decisions.
Targeting: Email marketing allows businesses to target specific segments of their audience with personalized messages, increasing the effectiveness of their campaigns.
Builds relationships: Email marketing helps businesses build and maintain strong relationships with their customers through regular communication.
High ROI: Email marketing has been shown to deliver high returns on investment, making it a valuable tool for businesses of all sizes.
So there you have it folks, our top tips for growing your email list and why it’s the underused tool in your eCommerce arsenal. Embrace the power of email marketing, and watch your online store soar to new heights!
