Content marketing is all about creating and sharing valuable content that speaks to your audience's needs and interests. It's not just about selling products or services; it's about building more meaningful trust and relationships. Two things that all great brands have with their customers. It’s different from traditional advertising, by focusing on delivering meaningful content that attracts and retains an audience over time.

Search Engine Optimisation (SEO) is at the crux of any website content that drives organic traffic. Organic traffic often drives better engagement than other sources due to increased trust and credibility, as well as better targeting. To boost SEO it is important to generate high quality content. But what exactly is that?