SEO can often feel like a daunting maze, but it’s one of the most important pieces of the puzzle when it comes to running a successful eCommerce store. If your customers can’t find you in search results, they won’t even know you exist!

Starting out your keyword research is an exploratory journey where the aim is not just to predict what you believe your audience is searching for, but to precisely identify the terms they are actively entering into search engines.

Put down that thesaurus, forget about "SEO" being an acronym for "Search Engine Optimization", and get ready for a wild ride through the universe of keywords.