Search Engine Optimisation (SEO) is at the crux of any website content that drives organic traffic. Organic traffic often drives better engagement than other sources due to increased trust and credibility, as well as better targeting. To boost SEO it is important to generate high quality content. But what exactly is that?

Enhancing Site Visibility. Squarespace offers a robust platform for building stunning websites, but to truly capitalise on its potential, you need to optimise it for search engines. Here's a detailed guide specifically tailored to help you improve your Squarespace site's visibility.

In this blog we take a look at some simple and practical strategies for optimising elements to enhance your SEO efforts and improve your search engine rankings.

Starting out your keyword research is an exploratory journey where the aim is not just to predict what you believe your audience is searching for, but to precisely identify the terms they are actively entering into search engines.

Welcome to the fascinating world of SEO! If you've ever wondered why certain websites pop up first on Google and Bing while others are buried on the 10th page, you're about to find out. We’ll take a look into the basics of SEO and do our best not to fall into the trap of jargon or clichés.