Calls to action (CTAs) are the key to unlocking the full potential of your website, amigos. Think of them as the guiding light that shows visitors exactly where they need to go and what they need to do.

Whether you have a website that has been around for years or something brand new fresh off the server one thing holds true. You have to keep it updated and fresh. One of the biggest failings we see in sites is that once they are built, they are left alone. Your website needs the same level of care you put into your whole business so you should look after it… Here’s why!

Put down that thesaurus, forget about "SEO" being an acronym for "Search Engine Optimization", and get ready for a wild ride through the universe of keywords.